Executive summary is an abstract of the entire information in your plan. It includes the market analysis, strategies, competition, ideas, etc. Usually, it is short, of about 2 pages. It gives an idea about the entire plan at a single glance. It helps you to understand what the business is all about.
Company description describes the entire functioning of the company. It includes everything about the company, the mission, goals, assets, etc. It also has an information about the start-up ideas and the objectives of the company. It may give a brief introduction of the founder members and the top management personnel.
Market analysis is very important for any venture. It helps you to understand the scope of your work and its position in the market. It deals with the needs of the customers and what they expect from you. It also includes market research about the competitors. Hence, the market analysis should be properly done and expressed in accurate figures.
Marketing strategies include the description of all the activities you are likely to adopt for marketing. It could be mouth publicity, advertisements in print or electronic media, hoardings, and billboards.
Workforce defines the roles and responsibilities of each employee. It also states the qualifications required for each position. Workforce planning is an important aspect, as the employees are directly going to be responsible for customer satisfaction.
Financial analysis is another important aspect. It covers the cost of every unit in the business. It also mentions the prospects of returns. Financial analysis gives an overview of the total expenditure and the provisions to cover them.
A good business plan forms the back bone of any business. Even in this case, a sound idea is necessary for the smooth working. You may consult professional services for drafting one, or you may also refer to templates available on the Internet. It’s always a good idea to have a good idea ready before you start any new business, rather than starting it in a hurry and then later have to run around to get it going and profitable.