Pet Rocks – Crazy Business Idea

There were plenty of trends back in the wild 70s. One that is particularly amusing, although rather a fad than a trend, is that of pet rocks. At any rate, this craze turned an ordinary advertising executive named Gary Dahl, into a millionaire in just about a few months. The whole idea was to market ordinary pebbles as live pets. Most of us would probably agree that those pebbles with eyes drawn on them looked actually pretty cute, but why spend money on something that anyone can get for free?

Sourcing and Pricing

The price for which pet rocks were sold was US$ 3.95 a piece. These pebbles were imported from Mexico, Baja California, and picked up from the Rosarito Beach. They were wrapped in excelsior and then placed in a special box, looking like the ones used for real pets. Dahl actually spent two weeks, simply writing a guide for properly raising and having a healthy relationship with the cute pet rock, which he titled as ‘Pet Rock Training Manual’. Apparently, it could be trained to follow several commands like ‘sit’, ‘stay’, ‘play dead’, and even ‘roll over’, although for that it required help from its owner. The guide did not contain any instructions about how to feed it. And it was also mentioned that it could not be taught to follow the command ‘come’.

The Launch

It was launched in the market at a gift show that took place in San Francisco. A man named Neiman Marcus, placed an order of five hundred pet rocks, and that is how it began to spread around. He sold around a million such rocks in six months, enough to make him unexpectedly rich.

The market was then flooded by its copies, and more entrepreneurs popped up and decided to join the action. They came up with the idea of selling manuals like ‘Pet Rock Obedience Lessons’ and with offering ‘Pet Rock Burial-at-Sea Services’. After the Christmas of 1975, Dahl tried to turn the leftovers into St. Valentine’s gifts, but he didn’t really succeed, as it was actually getting to an end.

Subsequent Response

The fact is Dahl had actually quit his advertising job to start this business. He established a company called Rock Bottom Productions for the same. Whether or not he kept his fortune after the tremendous success; Gary Dahl grew to stand for one of the most important business figures of the times. He became an inspiration for many other young entrepreneurs, together with names like Don Kracke and Ken Hakuta, who wrote How to Create Your Own Fad and Make a Million Dollars, and Robert L. Shook, the writer of Why Didn’t I Think of That!

The pet rock actually represents an example of how to come up with a crazy idea that people would greatly enjoy and have plenty of financial success. Of course, the idea looks very simple and even silly and people tend to wonder as to why they did not think of it? However, another thing that made it successful was probably people’s need to escape a bit from their stressful lives, full of responsibilities towards their families, their bosses, and towards society in general. People who understand this mechanism are likely to become instant millionaires like Dahl did.

Ken Hakuta goes so far as to make an astonishing assertion in this respect: “If there were more fads, there would probably be a lot fewer psychiatrists. Instead of paying $100-an-hour on therapy sessions, you could just get yourself a couple of Wacky Wallwalkers and a Slinky, and lock yourself in a room for a couple of hours. When you came out, you’d be fine.”

Home Based Business Income Opportunities

Over the years, the history of human race has witnessed many significant changes in the continuous quest of improving lifestyle. Past few years have been characterized by such changes in every aspect of society. Certainly, many new innovations and improvised technologies have altered the world forever. The most significant change can be attributed to the popularity and use of Internet. Gone are the traditional ways of earning income. There has been a rise in home based business opportunities emerging from this new global sphere.

If we take a closer look at the recorded history, then it has been a conventional trend that people who wish to work for a salary are compelled to work at the location of client or of company they are working for. Although that concept of self employment had been present in past, it wasn’t until the 90’s when Internet came of age and presented diverse opportunities and platforms for people to work from home, while having access to the world through their personal computers.

Home Businesses

This is an ideal platform which allows people to work from home and get paid handsomely for the efforts they put in. With these ever-increasing opportunities, people like you and me are able to work according to our own terms. There is no more compulsion from our rude boss to work as per his dictated terms and conditions. In fact, this option offers a freedom that no other job can offer.

There are plenty options and opportunities knocking your door on the Internet. You can easily find a plan that can fit your needs and terms. Even though, surfing on Internet for such opportunities can be time-consuming. You will come across thousands of sites and places, which claim to be the perfect option. They claim to know exactly what you are searching for and there is a possibility that you can commit blunders because of their exaggerated claims.

It is quite obvious that the sites claiming to offer best plan don’t know you personally. They don’t know your likes and dislikes. They don’t know about your passion. They don’t know about targets- short term or long term. They don’t know your expected level of income and they don’t know how much time you can work for. The lack of this knowledge can pose a great threat to your search for such opportunities.

So, in order to find a perfect suitable plan or opportunity, you have to do some kind of research and find opportunities of your own. You can even search for the research opportunities with their supported statistics. This thing can narrow down your search for the best home based opportunity.

The best part while searching for such businesses can be considering your own hobbies, your own likes. Just ask yourself how do you spend your idle time? There are so many hobbies like book reading, ornamental fish keeping, shopping, watching sports, keeping pets, or even finding a good deal. Surely, you will be much more comfortable at one of those hobbies. So, if you find a niche that is related to something you love, then you are bound to stick with that opportunity for longer time. You spend time building it to work for you and that will be the secret of the success of your business.

Digital Product Creation – You will be certainly good at one of the aspects or fields that you have learned so far in your life. If you have such a special knowledge or skill in a specific sector then you can sell this by creating your own e-book. Suppose you are good at cooking and if it is your hobby and if you do experimentation and try for innovation, then you can create your own e-book of tantalizing recipes. These fields can range from learning yoga to playing guitar, and from purchasing dirt cheap airline tickets to movie or digital recording.

Affiliate Programs – Many big companies try to encourage people other than their marketing team to promote their products. You can promote such products with help of advertisements on your own website or via e-mail system. In return the said company will pay you a certain percentage of every sale. This kind of business has great potential n promoting the products like MP3 download services, ring tones, visual clips, beauty products, insurance, and travel services.

Internet Marketing – The process of acquiring knowledge to start and run a successful home based business has itself become a business of great potential. At present, there are so many informative programs, which guide average people in learning and honing the skills to run a successful business with its marketing plans.

Blogging – This is the latest Internet trend at business. This includes a process of creating and updating your own web diary on Internet in which you can discuss and seek comments on specific subjects you choose. Persons having special interest and knowledge in a specific subject are used to create such blogs and thousands of people visit such blogs everyday. In return, the person who owns that blog earns income by using advertising systems or affiliate programs.

Online Stores – You can buy any physical goods like computers, clothing, books, mobiles, or DVD movies at lower rates and can sell these items at a higher price. Although it is a traditional selling concept, Internet makes it easier to purchase, to sell, and advertise than traditional ways in past. Only the thing you have to do is search for wholesale suppliers of such goods to get a lower price.

Outsourcing – Outsourcing has been a key word in the IT industry. If you are good at any software development, then you can provide such services, as there is a great demand from main companies for such jobs.

In short, there are abundant opportunities present on the Internet for home based businesses. If you are motivated enough to reap the benefits of the Internet, then brace yourself for certain amount of work, prepare your mind to learn new things, and you will find that it is not as difficult as many think.