Executive summary is an abstract of the entire information in your plan. It includes the market analysis, strategies, competition, ideas, etc. Usually, it is short, of about 2 pages. It gives an idea about the entire plan at a single glance. It helps you to understand what the business is all about.
Company description describes the entire functioning of the company. It includes everything about the company, the mission, goals, assets, etc. It also has an information about the start-up ideas and the objectives of the company. It may give a brief introduction of the founder members and the top management personnel.
Market analysis is very important for any venture. It helps you to understand the scope of your work and its position in the market. It deals with the needs of the customers and what they expect from you. It also includes market research about the competitors. Hence, the market analysis should be properly done and expressed in accurate figures.
Marketing strategies include the description of all the activities you are likely to adopt for marketing. It could be mouth publicity, advertisements in print or electronic media, hoardings, and